It was one of the publications that shaped the Egyptian nationalist culture containing the Westernized elements and was very influential during its existence.
[4] The paper was founded by Ahmad Lutfi Al Sayyid and Talaat Harb.
[3] In 1907 the Umma Party was also founded, and Al Jarida became its official media outlet.
[1][8] The target audience of the paper was wealthy landowners and reformists who were close to the Umma Party.
[7] They included Taha Hussein,[10] Mohammed Hussein Heikal[5] and Malak Hifni Nasif, a woman writer and poet, who published articles using the pen name Bahithat Al Badiya (Arabic: Seeker of the Desert).