Aladdin is a brand notable for its line of character lunchboxes including Hopalong Cassidy, Superman, Mickey Mouse and The Jetsons.

In 1917, Johnson Sr. diversified the company's offerings and began producing insulated cooking dishes, known at the time as Aladdin Thermalware jars.

These Thermalware jars were the company's first venture into heat and cold retaining dishes and are early cousins of the products in use today.

This move helped solidify the company's position in the food and beverage container category by deepening their line of steel offerings.

At this time, foam insulated mugs grew in popularity and Aladdin's products were sold in grocery chains nationwide.

The Aladdin brand is now owned by the privately held Pacific Market International (PMI), and is headquartered in Seattle, Washington, with offices in Europe, Asia and Australia.

The protagonist in Penelope Fitzgerald's Booker prize shortlisted novel The Gate of Angels, set in 1912, uses one of the company's lamps (an "Aladdin") in the fictional college of St Angelicus, where the use of electricity or gas is not permitted.