[1] The Institut Supérieur de Marketing du Luxe was founded by Alain-Dominique Perrin, in collaboration with Cartier in 1990.

By creating the Institut Supérieur de Marketing du Luxe, Cartier first trained a large number of its managers and then offered other brands creative profiles with the values of the sector.

The students also get the opportunity to do business assignments for luxury firms and therefore practice their theoretical knowledge [9] The specialized MBA is addressed to French or international students with an equivalence of a bachelor's degree in any previous field of education, and to young professionals interested in specializing themselves in Luxury and planning department or creating their own enterprise in this domain.

If a candidate doesn't have proof of a native English level, a TOEFL, TOEIC or CPE test is required.

[14] The MBA Online aims to train professionals so that they may provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

Subject areas and speakers At the beginning of 1999 he took over the leadership of the Richemont Group, second largest luxury goods group in the world, specializing in jewelry, watch-making and accessories through 19 international brands (Cartier (jeweler), Vacheron Constantin, Van Cleef & Arpels, James Purdey & Sons, Baume et Mercier, Jaeger-LeCoultre, A. Lange & Söhne, Officine Panerai, IWC (International Watch Company), Piaget SA, Montblanc (company), Chloé, Shanghai Tang, Lancel, Dunhill, Azzedine Alaïa, Roger Dubuis, Net-a-Porter, Peter Millar).

Alain Dominique Perrin is an emblematic figure in the luxury goods world, and is renowned for Cartier's renaissance and international development.

In 2004, the Minister for Culture appointed him President of the Public Establishment of the Jeu de Paume, dedicated to art and photography.

He said that this unique structure was born from the observation that instead of forming people for the enterprise, it's better to adapt them with an initial formation specific to the luxury world.

Thibaut being the director of several superior learning institutes, in 1990, he decided to make his way back in the lux and art domains.

After an influential meeting with Alain Dominique Perrin and Michel Guten, he contributed to EDC Paris' revival (Previously known as 'Écoles des cadres') and became sup de luxes' dean in 1995.

Approximately 80% of the graduates have been hired in the luxury sector and more than 25% live abroad (Middle East, USA, SA, Asia).

[21] The goal of this Alumni is to organize numerous events throughout the year to highlight talents and follow the senior and junior graduates.