Alan Maxwell Pottasch (August 13, 1927 – July 27, 2007) was an American advertising executive and marketer best known for his five decades of work for PepsiCo.
[1] Pottasch went to a directors school and went on to work at a television station in Dallas, Texas, and as a producer-director at ABC-TV.
[1] The campaign and Pepsi Generation theme was launched and aimed at young Baby Boomers just as they were becoming an important consumer and demographic group.
Years later Pottasch said in a podcast posted on Yahoo's "Giants of Advertising" web site, "For us to name and claim a whole generation after our product was a rather courageous thing that we weren't sure would take off.
[1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Alan Pottasch died in his sleep on Friday, July 27, 2007, while on location in Los Angeles filming Pepsi's newest Mt.