The company was founded by automobile enthusiasts from influential families of Trieste, Edmondo Richetti, Ettore Modiano and others.
The company planned to build two models of car, firstly one with 18-24hp output and the second with 35-40hp output, but only the second model made it to production with a 6,868 cc inline 4-cylinder engine and a 4 speed manual gearbox.
It was showcased at the Paris Motor Show in 1907 where the model was praised by the visitors.
At the time of liquidation the company had 10 units of the 35-40hp model car, a 20,000 sq ft production plant in San Sabba and 150 employees.
[1] This article about a brass-era automobile produced between 1905 and 1915 is a stub.