Her work as an artist was influenced by her affiliation with the 'Distracted Avantgarde' (Klemens Gruber), which sought to bring about a paradigm shift in the relationship between art, politics and mass communication.
Since 2000, she has curated numerous exhibitions at the national and international level as part of her university duties, addressing political and social issues and incorporating both process-orientated and media-reflective methods.
In the 1980s, Alba D'Urbano's artistic interest focused on the drastic changes in the perception of reality brought about by the increasingly influential glut of virtual images, which are generated by the mass media and susceptible to manipulation.
In the 1990s, Alba D'Urbano turned to "interactive video and computer installations, to which her creative, complex, experimentally enhancing and problem-conscious approach gave significant impetus as a means of artistic impression".
She gained international renown through her multi-part projects Hautnah[16] and Il Sarto Immortale,[17] in which she digitally processed images of her own body and then had them printed onto fabric and transformed into items of clothing to be showcased by models on catwalks.
The works she developed jointly with Tina Bara are inspired by feminist standpoints: there, the body is portrayed as a matrix inscribed into which are identities as a cultural and social construct.