Fashion show

The order in which each model walks out, wearing a specific outfit, is usually planned in accordance with the statement that the designer wants to make about their collection.

A wide range of contemporary designers produce their shows as theatrical productions, with elaborate sets and added elements such as live music or a technological components such as holograms or pre-recorded video backdrops.

[3] One of the designers of this concept, Charles Frederick Worth, gained traction by displaying clothes on actual people instead of mannequins.

[3] These events showed couture gowns from Paris or the store's copies of them; they aimed to demonstrate the owners' good taste and capture the attention of female shoppers.

[3] As the popularity for these formal presentations expanded, it was in 1918 when fashion houses established fixed dates for runway shows to occur.

These occurrences took place twice annually, specifically for fashion houses to plan for and promote their lines to foreign buyers.

European fashion houses would actively seek out buyers in the United States, specifically in larger cities, by hosting these runway shows.

[citation needed] At the turn of the 19th century, exclusive fashion houses in Europe, especially Paris and London, were using formal presentations to showcase their latest line to clientele.

[3] Some designers have attempted to modernize the style and presentation of fashion shows by integrating technological advances in experimental ways, such as including pre-recorded digital videos as backdrops.

[6] During New York Fashion Week in 2014, designer Ralph Lauren[3] presented his new Polo line for Spring 2015 in a water-screen projection in Manhattan's Central Park.

[16] The term catwalk originates from the walkway, stage platform, or clearing used by models to demonstrate clothing and accessories during a fashion show.