Under section 32 of the law, alcoholic beverages may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging.
This ban was issued by the Public Relations Department following a cabinet resolution dated 29 July 2003.
[4] Nonetheless, the Kasikorn Research Center opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3 percent of the total advertising expenditures in all media.
In addition, the president of the Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the black market import of goods.
Witawat also urged the government to focus on other media channels, citing the ease with which alcohol reaches young people.