[8][9] As of 2014, alcohol warning labels are required in many countries, including Brazil, Colombia, Costa Rica, France, Guatemala, Mexico, Russia, South Africa, Taiwan, Thailand, and the United States.
Lobbyists generally do not object to legislation requiring warnings about drunk driving, underage drinking, or fetal alcohol syndrome.
Even if their cases are thrown out, litigating in national, international, and supernational forums delays action and makes it much more expensive.
In 2010, Thai legislation requiring alcohol warning labels was blocked in the World Trade Organization (WTO): alcohol-exporting countries, including Australia, the European Union, New Zealand and the United States, argued that a label mandate was a "technical barrier to trade".
Since then, there has been similar WTO opposition to warning labels proposed by Kenya, India, Ireland, Israel, Korea, Mexico, South Africa and Turkey.
The tobacco industry has lost some lawsuits, but Australia had to fight litigation to the highest Australian court, and before the World Trade Organization, and before an international tribunal.
Uruguay, facing litigation from companies richer than it is, was only able to fight industry lawsuits and persist with its warning labelling legistaion by using charitable funding from the Bloomberg Foundation.
A lawsuit blocked the introduction of graphic warning labels in the US in 2013, following a ruling from the Court of Appeals for the DC circuit.
[18] Alcoholic beverages may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging.