The Aleksandar Palas hotel is located in the very heart of Belgrade, at the corner of the Kralja Petra I and Cara Lazara streets.

[2][3] Named after King Aleksandar Obrenović and located between Kralja Petra I Street (Karađorđević dynasty), and Cara Lazara Street (technically a Lazarević though a direct successor of the Nemanjić dynasty), the five star hotel gave a historical nod to the third Serbian royal house — the Obrenovićs.

Months after its grand opening, in January 2005, Aleksandar Palas became part of the Great Hotels of the World alliance.

[4] In October 2010, Komadinić, one of the hotel founders, got beaten up in front of his Novi Beograd home by an unknown group of men.

[9][10] Hotel Aleksandar Palas reopened during spring 2013 with a garni (bed and breakfast) concept and a four star rating.