His self-titled cosmology "Arcadia" provides the framework for his large scale paintings, sculptures and installations, which engage audiences as both post-Warholian pop, and deviant in the readymade tradition of Marcel Duchamp.
Arcadia is best known[citation needed] for his "SuperGymnast" image, an erotically charged goddess and recurring central figure of power in his work.
In the mid-1990s the SuperGymnast was planted by the tens of thousands throughout the streets of New York City as a tag, quickly making the symbol synonymous with the identity of the artist.
[1] Arcadia appears in filmmaker Ondi Timoner's 2007 documentary We Live In Public, a film centered on the millennial art and performance event called Quiet, which was produced by Arcadia's friend, collector, and internet figure Josh Harris, and took place in downtown Manhattan (1999–2000) during the last days of the dot-com boom.
[citation needed] Alex Arcadia continues to define a new mythology he calls Bright Shiny Future (BSF).