Alejandro "Alex" Dey (born June 26, 1958) is a Mexican American life coach, motivational speaker, sales adviser, and writer.

[1] Dey writes and talks about subjects such as self-improvement, life coaching, and sales techniques.

In 2012, Dey received an honorary doctorate from the Instituto Americano Cultural in Mexico for his work.

[citation needed] Dey started giving seminars to insurance companies in Mexico City.

[citation needed] In 1987, he arrived in Mexico City and began training groups of 20–30 people, eventually up to 120.