Wideload's small core development team worked with outside contractors to produce Stubbs the Zombie and Hail to the Chimp.

Alex Seropian attended the University of Chicago, and joined the Phi Delta Theta fraternity, where he met one of his future colleagues Jason Jones.

Before graduating, Seropian was living with his father, sleeping on his couch, and debating whether to get a job or create his own video game company.

[5] By 1994, Bungie had grown to a staff of six and had moved into a rundown Chicago office[5]—a converted former religious school located in front of a crack house.

[5] For Halo: Combat Evolved, Seropian noted that the company had to incorporate new features such as surround sound and cinematics.

[7] Halo went on to sell more than 4 million units by 2004 and founded a media franchise encompassing sequels, books, and music.

Seropian left Bungie in 2002 to spend time with his new family, but also due to frustrations with the game development process.

Calling the method of game development "broken", Wideload began with a staff of 10 and planned to employ outside members to work on and finalize projects.

[17] The first title by Industrial Toys, Midnight Star, was announced to be a sci-fi shooter designed with touch-based mobile platforms in mind,[18][19] and debuted in February 2015.

[22] In July 2023, Seropian, along with Jay Pecho, Patrick Moran, Kyle Marks, Aaron Marroquin, and Prashant Patil, founded Look North World.