Their current artists include Alex Tronic, DJ Rawzi, ÅsA, Cosway, Becki Bardot, Scuba Z, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Strange Gravity Matthew Leigh Embleton (aka Snakestyle), Minnie Rogers, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V. Albums Compilations ATR Classical Label founder Alex Tronic (Paul Croan) had previously released and licensed music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000.
Other signings followed including Keser, Roys Iron DNA and Pockets of Resistance.
"[1] Future Music magazine awarded the Alex Tronic Volume 1 compilation album 7/10 and described it as "an eclectic and engaging debut...well worth checking out"[2] ATR Volume 1 gained radio play worldwide including BBC Radio 1.
Alex Tronic's Electricals EP (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle.
Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.