He also was the general producer of TNT TV (2009—2021), Chief Content Officer of Storyworld Entertainment (2017—2021).

Since 1991, as a producer, script writer and director, he has shot a number independent short-length films.

Between 2008 and 2016, Dulerayn produced and created promotional campaigns for full-length films, such as 'The Best Movie' (box office gross of RUB 400 mln over the first weekend, at the time a record-high figure for Russian film distribution),[3] 'Our Russia.

[6] In 2016-2017, TNT owned 7 out of the 10 series topping search queries on the Russian Internet.

Alexander and his wife live in London with their son and daughter.