In 2021, Time Magazine called her "arguably the most successful woman in podcasting" after she signed a three-year exclusive deal with Spotify worth $60 million.

[4] Rolling Stone labeled her "Gen-Z's Barbara Walters" for frequently enlisting high-profile Hollywood talent and influential individuals in American popular culture to be guests on her podcast.

[12] Since signing with the music streaming service, she "has steadily grown in stature," according to Vanity Fair,[13] which reported that "her show [is] an increasingly common forum for celebrity interviews and the leading archetype in a large ecosystem of podcasts centered on relationships and advice.

In August 2024, Cooper signed a $125 million, three-year deal with Sirius XM which is set to replace Spotify as her distribution and advertising partner beginning in 2025.

[20][21] In November 2024, Cooper announced the launch of Unwell Hydration, a beverage line produced in partnership with Nestlé and aimed at women's wellness.

According to the company’s announcement, the product—available in three flavours (Strawberry, Mango Citrus, and Orange Hibiscus)—contains over 700mg of electrolytes, B-complex vitamins, and green coffee extract.