Alexis Bittar

[6] Bittar discovered the New York club scene while attending the Bronx High School of Science, which fueled his interest in fashion and design.

Dawn Mello, the fashion director of Bergdorf Goodman, discovered his work in 1992 and agreed to carry his designs, followed by Saks Fifth Avenue, the Museum of Modern Art, Harrods, and Isetan in Japan.

[8][7][4] In 1996, he designed a limited edition set of home wares for Barneys New York and Takashimaya, and a collection of Lucite and steel furniture for The Cooper Hewitt Museum.

[8] Subsequent collaborations include legendary stylist and costume designer Patricia Field for Sex and the City, the Cooper-Hewitt Museum, Estee Lauder,[11] Michael Kors, Jason Wu,[12] Jeremy Scott, Mugler and Phillip Lim.

[13] Other celebrities who have been seen wearing the brand are: Lady Gaga, Beyoncé, Solange Knowles, Drew Barrymore, Cardi B., Doja Cat,Megan Thee Stallion, Halsey, Karlie Kloss, The Duchess of Sussex, Cameron Diaz, Alicia Keys, and Christina Aguilera.

[8] Bittar's pieces appeared on his first Vogue France Cover featuring Anna Selezneva in two of his gold cuffs, shot by Mert & Marcus styled by Carine Roitfeld for the September 2008 Issue.

[16] Bittar continued his focus on iconic women by casting the comedy Duo Jennifer Saunders and Joanna Lumely in the fall campaign dressed as their infamous characters, Edina Monsoon and Patsy Stone from the hit British show 'Absolutely Fabulous'.

[19] In 2010, Bittar entered into partnership with Private Equity company TSG Consumer Partners[20] and in 2015, they sold to Carolee LLC, the jewelry arm of Brooks Brothers.

Building on his historically arresting Ad Campaigns, Bittar fearlessly tackles diversity, inclusivity and ageism with humour in this creative new format.

The Bittarverse is an ongoing bitesized campaign with underlying narratives and cameo appearances, heroing its characters Theresa, Margeaux, Jules (and now Riley).