"[1] Peet taught his style of roasting beans to Jerry Baldwin, Zev Siegl and Gordon Bowker, who, with his blessing, took the technique to Seattle and founded Starbucks in 1971.

[2] Peet was born in Alkmaar, Netherlands, where his father ran a small coffee roasting establishment, prior to World War II.

[1] Although often encouraged to expand the business, he remained stalwart in keeping the original location at Walnut and Vine, zealously guarding the quality of the coffee bearing his name.

By that time, Peet had two additional retail stores: one on Piedmont in Oakland, and one on Santa Cruz Avenue in Menlo Park.

[7] While Peet was known to have a "severe demeanor", he also had a genuine willingness to instruct coffee entrepreneurs in the art of bean roasting.

[18] An interview with Alfred Peet is included in the documentary Coffee Culture USA by Kenneth van Schooten and Julie Ragusa, released in 2008.