He and two other entrepreneurs, Gordon Bowker and Zev Siegl, founded Starbucks in Seattle, in 1971.

1923), who worked in data processing for the federal government and IBM, found his life unsettled as a teenager when his parents divorced and his mother remarried.

Starbucks purchased roasted coffee beans from Peet's during its first year of operation.

[2] In 1984, when Peet's was offered for sale, Baldwin led a group of investors, including Bowker,[3] to purchase the company.

[4][5][6] Baldwin served as director and founding chairman of the Technical Standards Committee of the Specialty Coffee Association of America; president of Association Scientifique International du Cafe (ASIC); and chairman of the Coffee Quality Institute.