[1] The early AVs produced by JHV went under the Penguin (ぺんぎん) label, the first title being the 30-minute-long softcore Asobinasareya, Tadakurue (遊びなされや、ただ狂へ) starring Hidemi Nakajima (中島秀美) released May 21, 1984, with production code KA-1001.
[2][3] The same production code series was used for releases under the Alice Japan label which began with Sexy Violence (セクシーバイオレンス), KA-1050, starring Mariko Kajikawa.
Iconic AV Idol Hitomi Kobayashi was one of the company's first stars appearing in Alice Japan videos as early as 1986.
[5] Among other early AV actresses who made their debut with Alice Japan were Riria Yoshikawa in 1990[6] and Asami Jō in 1995.
[13] Like Kuki, h.m.p., Max-A and many of the older "pro" AV studios in Japan, Alice Japan has been a member of the ethics group Nihon Ethics of Video Association (NEVA) which regulates content and the censorship mosaic required in Japanese porn videos.