[2] The New York Times reported that "Chocolate truffles were virtually unknown in the United States when, in 1973, Alice Medrich started making and selling them from her home in Berkeley."
She is one of the authors of A Baker's Dozen Cookbook (HarperCollins Publishers, 2001) and contributed to the 1997 Joy of Cooking (Simon and Schuster, 1997).
Bittersweet won the Cookbook of the Year and Best Book: Single Subject awards from IACP.
Cookies and Brownies, Bittersweet, and Chewy Gooey all won Best of the Best Awards from Food and Wine Magazine.
[3] However, the company got into financial difficulty after a deliberately lit fire destroyed its Berkeley headquarters in 1991, causing damages estimated at $2 million, and after the embezzlement of $500,000 by an employee.