The 4th edition was held from Dec 1-4, 2018 at PVR Inorbit Mall, Hyderabad.
[3] The second and third editions were held at Ramoji Film City in Hyderabad.
The film festival was founded by Sohan Roy, Hollywood director of Indian origin and a media entrepreneur.
Popular regional superstars such as Mohanlal, Kamal Hassan and Venkatesh have been patrons of the event in the past.
[5] The 2017 edition saw films as part of 6 competitive and 9 non-competitive categories.