All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.

[4] In particular, he noticed Karl Rove's ability to tell a story, noting that he's a "very good liar.

We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, even if it is virtually the same car.

We believe that $225 Pumas will make our feet feel better--and look cooler--than $20 no names.

From page XVI in the Preface: "Here's the second part of the summary: When you are busy telling stories to people who want to hear them, you'll be tempted to tell stories that just don't hold up.

He wrote in the introduction: "I wasn't being completely truthful with you when I named this book.

[8] It made the Amazon Top 100 bestseller list, and received press in the Miami Herald, The New York Times, and the Chicago Tribune.

[9][10][11] Godin also launched a blog in support of the book, which was relatively rare at the time.