Purple Cow

"Purple Cow" is a short nonsense poem by American writer Gelett Burgess.

[1] The poem was first published in the first issue of Burgess's magazine The Lark in May 1895 and became his most widely known work.

[2] It originally had the longer title "The Purple Cow's projected feast/Reflections on a Mythic Beast/Who's Quite Remarkable, at Least".

[10][11] The name is based on Burgess's poem shared by founder Fred Meijer to his three sons.

[16][17] The phrase has also been used for the marketing concept of choosing a name which "makes your audience stop in their tracks and wonder why the title was chosen.

in which Filby is making fun of not only Fletch but his albatross of a first name, which is a recurring theme in the series of books.