[1][2][3] The album features guest appearances from Future, 21 Savage, Yungblud, Polo G, Anne-Marie, Digital Farm Animals, Craig David, Jay1, Deno, Gracey, Bugzy Malone, Rico Love, Lil Durk, and S-X.

[4][5][6] Production was handled by a variety of record producers, including Digital Farm Animals, S-X, Matt Schwartz, Jacob Manson, Toddla T, Show N Prove, Don Corleon, Jake Gosling, Diztortion, and Quix, among others.

The lead and only single for the deluxe edition, "Lose", a collaboration with American rapper Lil Wayne, was released on 6 August 2021.

KSI enlisted the help of Anne-Marie, Big Zuu, Craig David, Deno, Digital Farm Animals, Ella Henderson, Jay1, Nathan Dawe, Randolph, S-X, Swarmz, Tion Wayne and Yungblud as guest performers.

AJ Tracey, Dan Bilzerian, Emile Heskey, Jonathan Ross, Logan Paul, Lorraine Kelly and the Sidemen also made guest appearances during the concert.

[9][10] A pre-show red carpet event, presented by Abbie McCarthy, was livestreamed to KSI's YouTube channel in the run-up to the main show.

[20] Kyann-Sian Williams of NME magazine gave the album 3 stars out of 5, stating that KSI "makes another honest attempt at a pop–rap".