In an interview during Secretary Week in March 2011, she revealed that she was working on a fully English album, with six of 10 tracks having been recorded as early as late January of the same year.

[5] The main album cover is said to be influenced by the work of Andy Warhol with its brightly coloured hues and stylised portrait of the singer.

[11] The album was officially released on 26 September, at Shook Restaurant, Starhill Gallery, Bukit Bintang.

[16] The first single from this album, "Falling in Love", which has a "strong fusion of fresh Eurodance and Spanish Flamenco",[6] debuted in one of her promotional concerts for SimplySiti in UiTM on 9 July 2011.

[17] She then performed the single for the third time in her own Aidilfitri-themed television program, Gegar Raya Kampung Pening Lalat, on 2 September 2011.

For the inaugural event, with over 132 000 votes cast,[23] Siti Nurhaliza won all seven awards out of seven nominations that she received.