The single was first released in Indonesia as part of the Indonesian version of Siti's seventeenth solo album, Fragmen.

[2] Afterward, she was contacted and asked by Universal Music Group (Indonesia) if she is interested to do a duet with any Indonesian singer of her choice.

[6] Prior to its exclusive release for the Indonesian market,[1] its inclusion as the tenth track for the Malaysian version of Fragmen was actually considered.

[2] To promote the release of the Indonesian version of Fragmen and her duet with Cakra, Siti embarked on a 5-day trip to Indonesia from 19 to 23 October.

[9] During her visit to Indonesia, she was invited to perform and take part in various Indonesian entertainment television programs.

[13][11] "Seluruh Cinta" was also performed live during the taping of a one-hour talk show by Sarah Sechan on NET.