Originally intended to be a background song for one of the commercials for her SimplySiti product, it was later promoted as a proper single when it was performed live during her Siti Nurhaliza in Symphony concert in July 2013.

In the same year, "Lebih Indah" also enabled Siti to win Best Artist (Female) and Best Song (Malaysia) awards from 2014 Anugerah Planet Muzik.

The song is said to be recorded in 2013 by her in an attempt "to immortalize the spirit and share the trying moments"[a] that she has to endure when she has to take care of her husband after he was involved in a motorcycle accident in New Zealand in December 2012.

[8] One of the commercials for her range of eau de toilettes from her own cosmetic line, SimplySiti, was also used as a medium to promote "Lebih Indah".

[1] Prior to its digital download release on 31 August, the song was performed again for another special television program for Eid al-Fitr, "Stailista Unplugged".

[9][10] The music video begins with the scene showing the sole male character (portrayed by Zain Saidin) of the music video is driving an Aston Martin car, while his girlfriend (portrayed by Cha Cha Maembong) is sitting next to him and at times peeking out of the front passenger's window to enjoy the journey.

The song was performed in public for the first time in 2013 during the taping of Konsert Sanggar Lebaran Dato' Siti Nurhaliza, her 90-minute special television program for Eid al-Fitr with TV2 on 15 May,[7][8] which was later aired much later on 8 August.

[2] On 5 December, she performed "Lebih Indah" during the 2013 Asian Television Awards at Resorts World Sentosa, Singapore.

[15] The song was also performed during her two-day Secretaries' Week show, "Lebih Indah Bersama Datuk Siti Nurhaliza" on 15 and 16 April.