[8] Allu Arjun went on to star in successful films, such as Arya 2 (2009), Julayi (2012), Race Gurram (2014), S/O Satyamurthy (2015), Sarrainodu (2016), DJ: Duvvada Jagannadham (2017) and Ala Vaikunthapurramuloo (2020).

[12] His performances as a lower-class cable operator in Vedam and as a carefree street smart man in Race Gurram won him two Filmfare Awards for Best Actor – Telugu.

[23][24] Arjun attended St. Patrick's School in Chennai and obtained degree in Bachelor of Business Administration at MSR College, Hyderabad.

[29] Praising his acting performance, Jeevi of Idlebrain criticised his looks in the film and added that "Arjun should choose roles that amplify his strength and nullify his weaknesses.

[31] He plays the eponymous lead, an outgoing and free-spirited boy falling in love with Geetha (Anu Mehta), an introverted girl who is on the shield of another person Ajay (Siva Balaji).

[44] He then starred in Puri Jagannadh's action film Desamuduru in which he played the role of Bala Govindam, a fearless journalist who falls for a woman with a darker past.

[46] The same year, he made his second cameo appearance alongside Chiranjeevi, in the song "Jagadeka Veerudiki" from the film Shankar Dada Zindabad.

His next film was Bhaskar's Parugu, where he played the role of Krishna, a happy-go-lucky man from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt.

[63] Allu Arjun undertook intensive martial arts and sword fighting training in Vietnam[64][65] and marks his first pairing with Tamannaah.

[69][70] A critic of The Times of India wrote that "Arjun hardly has any scope to emote as he was mostly pushed into action scenes and song sequences.

[72] It was released in 2012, in which he played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge bank robbery.

The next year, he starred in Puri Jagannadh's action thriller Iddarammayilatho, playing Sanju Reddy, a guitarist with a dark past, alongside Amala Paul and Catherine Tresa.

[78][79] Y. Sunita Chowdary of The Hindu, in her review, wrote that "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity.

[83] Writing to Deccan Chronicle, Suresh Kavirayani felt that Allu Arjun steals the show with his energetic performance and also praised his dancing skills in the film.

[84] Ranjani Rajendra too praised his dance moves, comic acting and performance in the action sequences, but felt that the story is predictable and routine.

[99] Although the film received negative reviews for the screenplay and story,[100][101] it was a major commercial success at the box office, grossing over ₹127.6 crore.

Released in 2017,[105] the film directed by Harish Shankar,[106] in which he played the role of Duvvada Jagannadham "DJ" Shastri, alongside Pooja Hegde, Rao Ramesh and Subbaraju.

[112] Vyas of The Hans India stated that "Allu Arjun is supremely talented and has delivered an energetic performance in the movie.

A review posted by Rohit Mohan on Koimoi said that "Be it comedy, action, emotions, style and of course dance, the star actor nails it in the film, as 'Bunny' made to audience groove to his tunes with his act.

[125] The film is based on the red sanders smuggling in the Seshachalam Hills in Andhra Pradesh and Allu Arjun plays Pushpa Raj, a coolie-turned-smuggler, alongside Fahadh Faasil and Rashmika Mandanna.

"[128] The Times of India critic Neeshita Nyayapati stated: "Pushpa: The Rise is Allu Arjun's show all the way.

[131][132][133] Allu Arjun's performance along with one of the dialogues from the film, "Thaggede Le" achieved the cult status and made a huge impact in the Indian pop culture scene.

[154] In 2021, the Kerala Police used few scenes featuring him from the film Race Gurram (2014), in their advertisement, to raise awareness about SOS and promote their newly launched app.

[155][156][157] Allu Arjun is the celebrity endorser for a number of brands and products, including Hero MotoCorp,[158][159] RedBus, Hotstar,[160] Frooti,[161] OLX, Colgate, 7 Up, Coca-Cola, Joyalukkas and Lot Mobiles.

[14] He is an active promoter and a celebrity brand ambassador for his father Allu Aravind-founded over-the-top media service, Aha.

[163] Following the release of the ad film, the Telangana State Road Transport Corporation sent a legal notice to both the actor and the Rapido company, for showing TSRTC in a bad-light.

[174] In 2019, Allu Arjun celebrated Sankranthi in his native town Palakollu, Andhra Pradesh and announced ₹20 lakh for the development and renovation works of the Ksheera Ramalingeswara Temple, one of the five Pancharama Kshetras.

Arjun has received four Filmfare Award for Best Actor – Telugu for the films - Parugu, Vedam, Race Gurram and Pushpa: The Rise.

Goud found this comparison disrespectful, arguing that using the term "army" in this context belittles the sacrifices made by the armed forces.

[181][182] On 4 December 2024, a woman died and her young son was critically injured after a stampede occurred during the screening of Pushpa 2: The Rule at the Sandhya cinema hall in RTC X Roads, Hyderabad.