In 2019, Deverakonda launched his own production house King of the Hill Entertainment, which produced Meeku Maathrame Cheptha (2019) and Pushpaka Vimanam (2021).

[7][8] Beyond his film career, Deverakonda has designed his own fashion brand Rowdy Wear, which launched on Myntra in 2020,[9] and is the co-owner of the volleyball team Hyderabad Black Hawks.

[19] He was introduced to Nag Ashwin, who later cast him in a supporting role for the 2015 coming-of-age drama Yevade Subramanyam alongside actor Nani.

[25] However, his portrayal of a self-destructive, short-tempered, and alcoholic surgeon received widespread critical acclaim, and won him the Filmfare Award for Best Actor – Telugu.

He next appeared in the Tamil political thriller NOTA, directed by Anand Shankar, which performed poorly at the box office.

[29] His final film in 2018 was UV Creations' supernatural comedy thriller Taxiwaala, which garnered good box office returns.

He later signed Hero, directed by Anand Annamalai co-starring Malavika Mohanan but the film was reportedly shelved after beginning production.

[31] In 2020, he acted in Kranthi Madhav's romantic drama World Famous Lover opposite Raashii Khanna, Catherine Tresa, Aishwarya Rajesh, and Izabelle Leite which opened to negative reviews.

[32] In 2022, he acted in the Hindi–Telugu bilingual film Liger which was directed by Puri Jagannadh and produced by Karan Johar which also opened to highly negative reviews.

[45] In early 2020, he donated ₹24,000 through the Foundation to help Ganesh Ambari, a kickboxer who won the Vaco Indian Open International Kick-boxing Championship Title 2020.

The foundation has successfully aided 17,000 middle-class families with their groceries and basic essentials, spending ₹1.7 crores, with the help of his Middle Class Fund (MCF).

[53][54] Deverakonda is known to express his real, honest, and unfiltered opinions on stage or during interviews, for which he has gathered a lot of popularity and criticism,[55] as seen during his speech at the audio launch of Arjun Reddy, in 2017.