[4] Many eschewed the increasingly polished production values and pop sensibilities of the Nashville-dominated industry for a more lo-fi sound, frequently infused with a strong punk and rock and roll aesthetic.
[7] Alternative country drew on traditional American country music, the music of working people, preserved and celebrated by practitioners such as Woody Guthrie, Hank Williams, and the Carter Family, often cited as major influences.
[10] However, the “alt country” label did not gain popularity among music journalists until the release of Uncle Tupelo's 1990 LP No Depression, which has been credited as being the first "alt-country" album.
[4] Bottle Rockets signed, along with acts like Freakwater, Old 97's and Robbie Fulks, to the Chicago-based indie label, Bloodshot, who pioneered a version of the genre under the name insurgent country.
[3][12] The bands Blue Mountain, Whiskeytown, Blood Oranges and Drive-By Truckers further developed this tradition before most began to move more in the direction of rock music in the 2000s.