[1][2] Ufuk Yıldırım served as the album's arranger, while Gülşen and Ercan Saatçi wrote and composed the songs.

[3] The album's graphic design was criticized due to its similarities to Jessica Stam's photos taken by Mert Alaş and Marcus Piggott for a fashion shoot titled "Travel".

In regards to the music video, she mentioned that the whole concept was Süleyman Yüksel's idea, to emphasize on getting rid of things that make life difficult for the people such as fake news and messages.

In the video, which was shot by Tamer Aydoğdu, a variety of different animals from Şile Zoo, including iguanas, snakes, parrots, peacocks, pigeons, and birds, were used.

This brought about further criticism, especially from the singer Yeliz who suggested that Gülşen should "then skin her boyfriend, mother and father and keep them in her bag.