[6] After receiving a Bachelor of Arts in Theatrical Performance from the University of Missouri, Lawson began her acting career at The Second City, a comedy troupe based in Chicago.

[8] Shortly thereafter, Lawson moved to Los Angeles, where she briefly pursued her career as an actor, winning a GLAAD Award nomination for her portrayal of Bette Midler in A Gay Christmas Carol.

Under the banner of Stage 3 Studios, Lawson converted Pop Girl into a one-hour dramedy, Alyx, and partnered with Madonna, among others, to sell the script.

[18] While at Babelgum, Lawson created several viral hit series, including Kids Reenact, In 60 Seconds, and Kevin Pollak's Vamped Out.

[23][24][25] Lawson is a founding partner of StoryTech, a Los Angeles-based brand and technology consultancy developed in partnership with the Opportunity Management Company (TOMC) in 2011.

She has been a featured speaker at NAB,[33] CES,[34] LATV Fest,[35] Montreal Comedy Festival, Digital Hollywood,[36] Comedy Content Summit, SXSW,[37] ITVfest and NATPE,[38] focusing on interactive and immersive content, branded entertainment, multiplatform strategies, monetization, social media, entertainment consumption, and advertising and business strategy in traditional, online and mobile media.