The shopping centre was designed by Regent Alfred John Bidwell of the architectural firm Swan & Maclaren and was constructed somewhere between 1921 and 1928, being owned by prominent businessman Joseph Aaron Elias.

[2] The centre was three-storeys stall, and was, according to local architect Lee Kip Lin, "one of the best-designed post-World War 1 buildings in Singapore".

[3][4] The centre was popular with socialites and housed several boutiques, as well as the company City Developments Limited.

[5] In December 1978, the building had been gazetted for acquisition, and was taken over by the Urban Redevelopment Authority, along with the showroom of Cycle & Carriage and the Sri Sivan Temple.

[6] The buildings were demolished in 1984 to make way for the Dhoby Ghaut MRT station.