All the stations were programmed by EAR group programme director Mike Stewart, with Dave Brown in Norwich and Mark Pryke at Ipswich as local heads of presentation.
The station continued for some time in the same format and under the same management after a takeover of the East Anglian Radio group by GWR about a year later.
The Radio Authority agreed to the change and all the stations began sharing the programmes produced in Dunstable in Bedfordshire, more than 100 miles from the Norwich studios.
[6] Prior to being taken over by GWR, Amber Radio's station idents were specially written by American jingles specialist, Bruce Upchurch and produced by UK-based David Arnold Music with Mike Stewart at Thompson Creative in Dallas, Texas.
[9] In late August 2024, it was announced that Amber Radio would be closing after a year on-air, although a music service continued on-line.