Orwell was one of the early independent radio stations launched in the UK in 1975, followed by Saxon in 1982.
In 1995, a decision was made by the EAR Group to make better use of its AM frequencies in Norfolk and Suffolk (Colchester was an FM-only service) by creating a new station.
Amber Radio was launched to focus mainly on music from the 60's and 70's, leaving Broadland and SGR on FM to play more recent and current chart hits.
After leaving GWR, Norman worked for the former Orion group and later Bauer as a station director.
[citation needed] The SGR stations and Broadland had by then lost considerable local input, broadcasting more networked programming with a shared new strapline of Today's Better Music Mix and similar logos.