The label was founded on September 29, 2016, under Illionaire Records with artists Keem Hyo-eun, Changmo, and Hash Swan.
As Illionaire Records was widely known for its three-member lineup—Dok2, The Quiett, Beenzino—the company decided a sub-label would be more fit than signing artists under the mother label.
[1] On June 11, 2019, producer Way Ched, who worked with many artists including Sik-K, Punchnello, and Simon Dominic, joined as a new member with the news of his first full-length album "COMFY", which was released at 6 p.m. on June 14.
[2] After Beenzino's departure from the label,[3] parent company Illionaire Records disbanded on July 6, 2020.
[4] On November 25, 2020, The Quiett founded Daytona Entertainment with fellow rapper Yumdda.