The region is of tourist interest and it is the cradle of one of Georgia's pre-eminent wine varieties, the Khvanchkara, named after the village of origin 10 kilometers west of Ambrolauri.

Since 2017, Vanilla Sky Airlines flies several times a week between Ambrolauri and Natakhtari Airfield near Tbilisi with a 19-seater Let L-410.

After a six-month hiatus in 2020 due to the corona pandemic, flights to Ambrolaoeri resumed in the summer of 2020,[3] and by 2021 passenger traffic recovered to pre-covid numbers.

Then-President Mikheil Saakashvili named Ambrolauri in 2010 as one of the new regional airports to be developed to stimulate tourism.

In 2016 the airport got a new 1,100 m (3,600 ft) paved concrete runway and a terminal with an area of 600m² and space for approximately 50 passengers was built.