Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods.

[2] Amer Sports owns a portfolio of companies, including Atomic, Arc'teryx, Armada, Enve Composites, Peak Performance, Salomon, and Wilson, among others.

[5] The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950[6] (later to be renamed Amer-Yhtymä Oyj followed by its current designation) and acquired the right to produce and sell Philip Morris cigarettes in Finland in 1961.

A movement called Klubi 88 made a statement at the AGM claiming that Amer was the single largest causer of cancer in Finland.

[9] Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994[6] and the Finnish sports instrument maker Suunto in 1999.

[19] In April 2018, Amer Sports acquired the Swedish sportswear manufacturer Peak Performance from IC Group, a Danish entity.

[20] Amer Sports largest owners were Keva, the Civil and Water Engineering Fund, Ilmarinen, Mandatum and Ilkka Brotherus.

[9] In December, an investor consortium called Mascot Bidco, announced its takeover bid for Amer Sports.

[9] Amer Sports was among the largest companies on the Helsinki Stock Exchange, with a market capitalization of approximately 4 billion euros.

[26] In January 2022, it was reported that Amer Sports would sell Suunto to Liesheng, a Chinese company specializing in wearable technology.