In 1981, Atomic started production in the Bulgarian city of Chepelare, becoming the first west-block company to open a plant in the eastern-bloc countries.

Atomic faced financial difficulties due to high products rejection when transitioning to the "Schalenski" technology (cap ski), and to failures in the booming snowboard market.

In November 1994, the Amer Sports Group (which also includes Arc´teryx, Peak Performance, Armada, Enve, DeMarini, Wilson, Suunto, Precor, Volant and Salomon) acquired Atomic for 918.7 million schillings (66.8 million euros), and in March 2006 the insolvency procedures were lifted.

In 2008 Atomic brought Doubledeck to market, the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions.

Atomic is also committed to the development of more environmentally-friendly production methods: the factory in Altenmarkt uses a wood pellet heating system during the manufacturing process.