Armada is an American manufacturer of skis, poles, technical outerwear and skiing-related softgoods, based in Park City, Utah with a European office in Innsbruck, Austria.

[citation needed] Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell, with backing from British venture capitalists.

Its founding team of owner-riders consisted of Tanner Hall, the late JP Auclair, JF Cusson, Julien Regnier, Eric Iberg and Boyd Easley.

[2] Armada is known to the general public largely due to its association with multiple-time Winter X Games champion Tanner Hall, who is a founding team rider.

[6] In addition, Armada is credited with helping to shift mainstream perception of skiing in a younger, more dynamic direction through its unusual graphics and savvy marketing.