Its main competitor is Music of Your Life, syndicated by Planet Halo, Inc. Until 2010, Timeless from Citadel/ABC Radio had been another similar format.
The target audience of the format is listeners 35 to 64, with a range of softer hits, primarily from the 1950s through the 1980s, plus a few newer titles in the playlist.
[1] Artists include The Beatles, Celine Dion, Elvis Presley, Dionne Warwick, Neil Diamond, Billy Joel, Frank Sinatra, Barbra Streisand, The Carpenters, Lionel Richie, Barry Manilow, James Taylor, Elton John, Anne Murray, Simon and Garfunkel, Andy Williams, Linda Ronstadt, Natalie Cole, Nat King Cole, The Captain & Tennille, and The 5th Dimension.
[2] The format also incorporates "new standards" material by artists like Norah Jones, Diana Krall, Michael Bublé, Rod Stewart, Bette Midler and Carly Simon.
Growth of the format was helped by new material from Frank Sinatra and Johnny Mathis, and artists such as Harry Connick Jr., along with movies such as Sleepless in Seattle.
[8][failed verification] Rollins returned to the air, hosting mornings at WOSN, Ocean-FM, in Indian River Shores, Florida.