The organization aimed to achieve this mission through a public awareness campaign on the impact Louisiana's wetland loss has on the state, region, nation and world.
That tally includes documentaries, news shows, feature stories, billboards, festivals, special events, public-service announcements and Web sites.
[5] In 2001, Former Louisiana Governor Mike Foster launched what would become the America's WETLAND Campaign, and declared a "holy war" on coastal erosion.
[2][7] In 2003, AWF became an independent foundation supported by public donations, and private sponsors such as Shell Oil Company, Tabasco pepper sauce, and others.
The event ominously involved draping a blue tarp over a block of Royal Street to illustrate the flood levels if a Category 5 storm hit New Orleans.
[11] The America's WETLAND Foundation's public awareness campaign focused on two themes: one, the region is of world ecological significance and, two, it is critical to the economic and energy future of the United States.
[12] AWF's Progress Report states its public education campaign has five primary objectives: The America's WETLAND Foundation included a variety of organizations, brands, and awareness events.
This will be followed the next day by flotillas of watercraft rendezvousing at the Houma Downtown Marina where they will point reflectors to the sun, to be photographed by satellite to illustrate how the land below the line will be lost if nothing is done to restore Louisiana's eroding coast.
[16] The America's WETLAND Foundation also helped sponsor and develop a comprehensive series of birding trails throughout the state of Louisiana in conjunction with Lieutenant Governor Mitch Landrieu.
[18] This AmeriCorps program, operating in conjunction with LSU AgCenter, placed members at sites throughout Louisiana to coordinate hands-on coastal restoration projects that include vegetative plantings, restorative interventions, community wide cleanups, and hands-on education projects for volunteers and communities in an effort to promote stewardship and conservation, raising public awareness of the negative impact that the erosion of Louisiana's wetlands has on the state, national and worldwide ecosystems.