Wittwer's ideologies believed that farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

The campaign encouraged consumers to express how they "dream fearlessly" for initiatives e.g. social justice, getting women into tech, Economic Empowerment.

[9] Blake Van Leer a close supporter of the Society of Women Engineers helped manage this campaign from its launch.

[20] The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 has four regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio.

[25] In 2015, American Family was recognized as the most LGBT-friendly insurance company by Out Magazine because of its discounts targeted at same-sex couples.

[6] American Family Insurance has an ambassador program with the stated mission to "inspire, protect and restore dreams".