But, its roots go back to 1938 when The Midland Discount Corporation was founded in Cincinnati as an automobile financing company during a time when the United States was working its way out of the Great Depression.

[4] The financial downturn of the mid-1970s hit the mobile home industry particularly hard and resulted in the discontinuation of the company's finance operations in February 1976.

American Modern Insurance Group expanded into the motorcycle, ATV and snowmobile markets in 2000 with the purchase of GuideOne Motorsport's book of business.

[5] American Modern is part of its primary insurance operations in the United States focusing on penetrating the specialty segment of the market.

Other insurance companies form alliances with American Modern to provide "account rounding" products for their agents in lines they choose not to offer.