[3][4][5] Muaddi gained an interest in designing footwear and moved to Riviera del Brenta to learn about the trade, working with artisans and suppliers in Italy's historical shoe-making district.
[9] Her accessories have been worn by the likes of Bella and Gigi Hadid,[10] Kim Kardashian,[11] Kylie Jenner,[12] and Rihanna.
[1] At the end of 2019, Muaddi was commissioned by Rihanna to design footwear for her brand Fenty and the first drop was launched in July 2020.
[13] In December 2020, Muaddi collaborated with rapper A$AP Rocky and his creative agency AWGE on a footwear capsule collection.
[15] In December 2024, Muaddi promoted her winter collection, featuring K-Pop star Rosé wearing her Lupita crystal slipper in green during a photo shoot for her single "Number One Girl."