They are often offered steep discounts on rent in exchange for signing long-term leases in order to provide steady cash flows for the mall owners.
Some examples of anchor stores in the United States are: Macy's, Sears, JCPenney, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Dillard's, Kohl's, Walmart, and Target.
Anchors generally have their rents heavily discounted, and may even receive cash inducements from the centre to remain open.
However, research on consumer behavior revealed that most trips to the grocery store did not result in visits to surrounding shops [citation needed].
The challenges faced by the traditional large department stores have led to a resurgence in the use of supermarkets,[2] even gyms,[3] as anchors.