[5] The following lists total ancillary revenue reported by these airlines for fiscal year 2006: easyJet €189,476,508,[6] Aer Lingus €63,407,000,[7] SkyEurope €10,827,000,[8] AirAsia (Malaysia) €22,713,479.
[11] For 2018, the financial results have greatly increased with the following top performers noted:[12] Airlines can use product differentiation and potentially boost their revenues by "unbundling" the travel experience by charging separate fees for services such as checked baggage and beverages served on board.
However, the consumer backlash from charging fees (for services included in the price of a ticket by other airlines) can damage a carrier's reputation.
For example, "European Skyway Robbery" was the headline written by noted travel columnist Peter Greenberg to warn consumers of abusive overcharging for baggage fees in Europe by easyJet and other carriers.
[16] Ancillary revenue in the hotel industry includes revenue from high speed WiFi, in-room dining, parking, business services, meals, fees for extra loyalty points, late checkout/early check-in fees, in-room entertainment, and trip cancellation insurance.