[1][2] In 1985, Bird gained a Bachelor of Arts degree in English language and literature at Newcastle University.
[2] In 1990, Bird and Chris Evans formed company Big and Good that made programmes for TVam.
Bird joined Time Warner in 1994 as senior vice president and general manager of Turner Entertainment Networks Limited.
[3] Bird was appointed Commander of the Most Excellent Order of the British Empire (CBE) in the 2012 Birthday Honours for services to UK media and entertainment.
[4][5] Bird was selected as CEO of Pearson plc to replace the retiring John Fallon and had been with the company since October 2020.