In the 1990s, she moved to radio, presenting daily news programmes for LBC Newstalk between 1990 and 1994, and appeared on Channel 4's The Big Breakfast as a stand-in newsreader.

Since 2009, she has co-presented the BBC One consumer show Rip Off Britain with Gloria Hunniford and Julia Somerville; in 2013 and 2014 she hosted Holiday Hit Squad alongside Helen Skelton and Joe Crowley.

After leaving school at 17, Rippon joined the photographic office of the Western Morning News and worked for the Sunday Independent, and later, BBC local radio and Westward Television as an editor.

When I read the Nine O'Clock News, I kept my brain active by working on programmes like Antiques Roadshow (which she briefly hosted in 1979), Top Gear and In the Country.

"[14] Rippon was a guest in the 1976 Morecambe and Wise Christmas Show, first appearing behind a BBC newsdesk, then emerging to perform a high-kicking dance routine.

After a much publicised exit from TV-am (with most of its other founder presenters),[14] she worked as an Arts and Entertainments correspondent for WHDH-TV (then known as WNEV) in Boston, Massachusetts for a brief period.

[8] In 2005, Rippon co-hosted a series of Sun, Sea and Bargain Spotting for BBC 2 and in April 2006, she toured the UK as a cast member of the musical Anything Goes.

The following year, she returned to the show as a contestant in the sixth series on 9 January 2011, with her professional partner, Canadian ice skater Sean Rice, she failed to qualify for the competition and was eliminated alongside Nadia Sawalha and Mark Hanretty.

[23] In March 2011, she appeared with Lenny Henry, Samantha Womack and Reggie Yates in a BBC documentary to raise funds for Comic Relief.

[25] On 19 November 2011, Rippon appeared on Children in Need, performing alongside BBC newsreaders Sian Williams, Susanna Reid, Sophie Raworth, and Emily Maitlis in a special one-off edition of Strictly Come Dancing.

[27] In 2014, Rippon co-hosted the ITV Saturday night entertainment series Amazing Greys alongside Paddy McGuinness.

[29] In 2018, Rippon was a co-presenter of live coverage of the wedding of Prince Harry and Meghan Markle for the Seven Network (Australia) alongside Michael Usher and Melissa Doyle.

[30][31] In 2022, Rippon provided analysis on the Australian television broadcaster Seven Network's coverage of the death and state funeral of Elizabeth II as a royal commentator.

[32] She has been a stand-in presenter on GB News, first alongside Eamonn Holmes on the breakfast programme,[33] and then on Alistair Stewart and Friends.

[35] In the early 1980s, Rippon put her name to a series of ghost-written children's books about a character called "Victoria Plum" that was published by Purnell and Sons.

[46] She was the subject of This Is Your Life in 1981 when she was surprised by Eamonn Andrews while signing copies of her newly published book in a store at the Brent Cross Shopping Centre.